4 ways to capture multicultural sales in 2018

[Op-Ed] Leading companies are using multicultural marketing strategies on the front line as part of their total market strategy. The ones who are effective are not simply translating their flyers or adding diversity to their ads. Through their marketing efforts and customer experience, the best companies are reflecting the country’s shift in cultural norms and expectations to connect with today’s diverse consumers.
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Amazon pick for second HQ likely in already overheated housing market

The moment we’ve all been waiting on baited breath for finally happened this week, as Amazon revealed the 20 finalists for its second headquarters, commonly referred to as Amazon HQ2. Amazon is promising billions in investment plus 50,000 “high-paying jobs,” but what else might come with that much corporate investment and new high-paying jobs? Higher home prices.
Source: New feed

Amazon pick for second HQ likely in overheating housing market

The moment we’ve all been waiting on baited breath for finally happened this week, as Amazon revealed the 20 finalists for its second headquarters, commonly referred to as Amazon HQ2. Amazon is promising billions in investment plus 50,000 “high-paying jobs,” but what else might come with that much corporate investment and new high-paying jobs? Higher home prices.
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Real estate tech execs gain more traction in this year's Swanepoel Power 200

“The big news is that Gary Keller is number one, and a big reason is that Keller Williams is now the largest real estate brand by sales volume, not just agent size. That’s a big move,” said Aman Daro Vice President, Marketing of T3 Sixty. “There was lots of other movement, including leaders of innovative tech-centric companies like Glenn Kelman at Redfin, the Compass team, Purplebricks and Opendoor.” Click here to see the list.
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